Companies rarely obtain this level of success without engaging in some form of unethical conduct. Aeon’s “organic” scheme is one such example of corporate fraud.
Unfortunately, companies are only in the business to reap as much profits as they can while putting as little effort into what they produce as possible. In that, companies are not in the business to ensure the products they sell are healthy and safe for your family. As a result, the term caveat emptor means more today than ever before.
There are many marketing companies whose sole purpose is to entice you into schemes to get you to purchase the products they pitch. This article focuses on the foods you eat, the organic scams, and notably the Japanese company known collectively as Aeon. Aeon has jumped on the organic bandwagon. The company’s website calls the organic market a “trendy” multi billion dollar industry, an industry that Aeon wants to grab as much of as possible, regardless of the unethical tactics the company engages in. Aeon clearly has little knowledge as to what purchasers of organic products want. Organic purchasers who pay a premium for organic foods want as little processing as possible and they don’t want to be taken advantage of in the process. They also don’t want the foods they buy smothered in various plastic wrappings such as those that contain PBAs, Polyvinyl Chlorides, and Polystyrenes, which are endocrine system disruptors and are known to cause cancer. Organic product purchasers want as little exposure to any toxins as possible, regardless of where, or how they originate.
The long list of things to avoid in the foods you consume include mining waste or heavy metals dumped on agricultural land, and promoted as fertilizers intended to increase yield. Heavy metal fertilizers, and pesticides have all but destroyed the “conventional” foods most people consume today. One doesn’t have to look much farther than what Syngenta, a Japanese company, BASF another Japanese company, Cargill, and Monsanto engage in when it comes to the agriculture industry, to know that no living organism should ever come in contact with what these companies produce. Insects won’t eat the products they produce, birds won’t eat it, and animals won’t either, yet the vast majority of North Americans consume what these companies produce as part of every meal.
If I could create a single word to describe what it is like living in Japan it would be Japartheid. The Japanese are generally world illiterate, xenophobic and know little about their countries propensity to engage in illegality on a grand scale. The Japanese care little, if at all about any of the myriad of serious issues the world faces today. Japan is an unnatural society, chemically dependent, and is better compared to a cult than a civilized culture. The Japanese can’t communicate with the world, and are humiliated by this fact. I cannot imagine what it would be like to live in a world that I couldn’t communicate my very thoughts, yet the Japanese have done so for decades.
There are few, very few advantages of living in Japan. In that, one advantage is that all American food products sold in Japan are marketed with labels that proudly proclaim, From America, or, From The USA. While the debate war rages in the U.S. over GMO labeling, that matter doesn’t concern me in Japan, as those are all the labels I need to know the products in those packages are GMO, and off limits to my family. Further, most of what is pawned off in Japan as American food is mass-produced by companies like Kraft, or other low-end corporations that process foods (for lack of a better word) that I wouldn’t feed to a hungry dog. Several years ago I lived in Tennessee, and about thirty miles down the road was a Kraft food processing facility. When the wind blew from the south, a foul stench that stagnated over the community, making nearly everyone that lived in the community nauseous. Needless to say, I didn’t live there long.
Today a handful of multinationals grow most of the world’s food in what are called mono crops. Mono crops are large acreage of agricultural land that has been contaminated by toxins so deadly that earthworms, and microorganisms cannot survive in them. The multinationals proudly call these lands sterile growing environments. Agricultural land was never meant to be barren.
There are numerous products sold today that are linked to mercury poisoning such as natural skin products. This is but one such example. Products are pitched as natural or organic and Aeon has created entire sections in their stores to sell these overpriced goods. A cursory inspection of the ingredients in most of these products prove the product was created in a laboratory and not on a branch, bulb or vine. I’ve seen Aeon displays selling tiny bars of soap for as much as fifty dollars, and the product weren’t natural at all.
Many products sold in Japan today are falsely advertised as natural or organic. One hair product that is sold all over Japan originated from a U.S. company that sells a hair care line called Nature’s Gate. Nature’s Gate has engaged in marketing fraud that dates back to the 1970s. Nature’s Gate was sued by Dr. Bronner’s Soaps for marketing fraud and was forced to stop touting it’s product as natural and organic when it wasn’t. Nature’s Gate went bankrupt, yet the fake natural products are still sold in Japan as organic and natural. Company’s like Nature’s Gate is able to swindle the public in Japan because the Japanese remain ill informed. How do companies like Nature’s Gate get away with marketing fraud? Because the natural and organic industry is unregulated. This means anyone can produce a pretty package and use words associated with natural and organic and sell that product as such. Nature’s Gate is about as natural as Livermorium and Californium, manmade elements that exist on the Chemistry Periodic Table.
The Environmental Watch Group releases annual reports on just how much the food you consume is contaminated. The EWG’s Dirty Dozen list can be viewed at the following link: http://www.ewg.org/research/ewg-s-dirty-dozen-guide-food-additives. You may be unpleasantly surprised to discover that the Dirty Dozen are the foods you eat on a daily basis. That fresh salad, which includes cucumbers, tomatoes, lettuce and green pepper is in reality a toxic toss up of arsenic, lead, mercury and other neurotoxins. In a recent television segment in the U.S., Diane Sawyer raised the issue of arsenic and lead contamination in rice to a “health specialist.” The specialist told the reporter to “eat a balanced diet.” This agricultural industry swill was originally intended to get people to eat a variety of foods. Diane Sawyer didn’t follow up by asking how one was supposed to maintain a healthy diet when the vast majority of food consumed today is contaminated with mining runoff, fertilizer runoff and other contaminants that originate from a variety of toxic sources such as pesticides that have become so powerful that merely drifting onto neighboring crops wipe out those crops. Monsanto recently released a product into the stream of commerce, which hasn’t even been approved for use. It’s called Dicamba, and when it drifts onto neighboring lands it wipes out any living vegetation. Monsanto claims its “best products continue to sit on the shelf” because they have yet to be approved for public use. If you think the organic food industry is any safer, then you need to access where you get your information.
There are more than 10,000 additives allowed in food. Some are known as direct additives deliberately formulated into processed food. Others are indirect additives that get into food during processing, storage and packaging. How do you know which ones to avoid and which ones are directly linked to serious health issues including endocrine disruption and cancer? The EWG’s Dirty Dozen Guide to Food Additives helps you figure it out by highlighting some of the worst failures of government regulation. The guide covers ingredients associated with serious health concerns, additives that are banned or restricted in many countries, but not in the U.S., Canada or Japan. The fact is, there are many toxic substances that shouldn’t be in the food you eat and which you provide to your children. This raises the topic of one of Japan’s latest scams that originates at the company known as Aeon, and it doesn’t only affect Japanese consumers, as the company has become a global entity.
Some of the produce shown above originates from Fukushima and is sold under the guise of being organic.
Aeon, Japan’s largest food supplier is now actively engaged in the organic food industry, while at the same time capitalizing on the Fukushima nuclear disaster, purchasing mass acreage of contaminated land, and using it to grow “organic” produce that is then sold all around the world. Recently, I met with an Aeon produce manager. I had major concerns about some of the “organic” produce that the company is selling. My concerns originally arose over a recall of frozen peas, and thereafter, rancid produce that chronically appears on the shelves of the organic section of the company’s stores. I was told that some of the food quickly becomes rancid because it lacks preservatives. I found this explanation ludicrous as Aeon is in the business of selling fresh produce, not rotting matter. Aeon’s organic produce costs on average three times more than the “conventional” produce the company sells. It’s the duty of Aeon to ensure what they sell is fresh and edible.
Another issue with Aeon is nearly all of the company’s produce is wrapped in plastic. This makes it extremely difficult to inspect the product for freshness. All too often once a product is purchased, and taken home, removed from the packaging and inspected, the side that is hidden from view is bruised and rotting. It’s obvious that this packaging ploy is to ensure the company purges its waste at the expense of the consumer.
All food wrapped in plastic becomes toxic from gassing off, and is as undesirable as food sprayed with toxins. These issues pale in comparison to the fact that massive acreage of land in Fukushima has been purchased by Aeon to grow “organic” food. The land Aeon has been purchasing is abandoned land due to radiation contamination. Aeon has been able to purchase contaminated land for pennies on the dollar because of the contamination of the land due to the triple meltdowns that occurred in 2011. Another issue that raises questions regarding the ethics of Aeon corporations is that the company is intentionally deceiving the consumer by claiming the food they are growing in Fukushima is organic. It’s not just Fukushima, but also Ibaraki and Miyagi, which have large areas that have been contaminated by radiation fallout.
Aeon also engages in labeling fraud, producing “organic” food grown from several regions and combining it in the same packages, making it difficult to know where the produce originated from. An example here is where one plastic wrapped squash has a label that reads it originated from Yamate in southern Japan, while another squash sitting right next to it will have a label that says it originated from Fukushima. Few people would suspect that any company would label food as organic if it originated from Fukushima. Another issue that effects foreigners living in Apartheid would be their inability to read labels that show the products origin. This makes it extremely difficult to know where the food they are purchasing comes from. If one took the time to learn the Japanese characters for Fukushima they would be quite shocked to discover that a large range of produce sold in Japan originates from one of the most toxic places on Earth, Fukushima. This includes cucumbers, tomatoes, squash, lettuce, spinach, green beans, peaches, and cherries.
I asked an Aeon manager if he would feed any Fukushima produce to his children? He admitted that he would not. I asked why then was he knowingly selling Fukushima produce to his customers. He stated that Aeon supported Fukushima farmers. We’ve heard that line of crap before from 7-11 and other companies that purchase contaminated Fukushima food at a fraction of the cost they would from uncontaminated food suppliers. The truth is Aeon and 7-11 aren’t supporting Fukushima the farmers, they preying upon them for the sole purpose of maximizing profits for corporate shareholders that demand quarterly returns on their investments.
I asked if Fukushima’s food was being grown indoors? I was told it was not. Aeon’s manager then stated that Fukushima’s organic produce was being tested for pesticide residue, fertilizer residue and radiation contamination as well. I asked what level was considered radiation contamination? The level that was the national standard prior to the triple meltdowns, or the level raised to twenty times that level thereafter, which is the equivalent to radiation exposure at a nuclear power plant an employee is subjected to while simultaneously wearing a hazmat outfit and undergoing numerous safety procedures? Aeon’s management had no response to that query. It must be noted that Aeon corporate office was given an opportunity to answer the same questions raised herein, but did not respond to the query.
Aeon is engaging in an scheme to maximize profits and defraud consumers by not notifying them where the “organic” foods they are purchasing originates from. Aeon is also taking advantage of Fukushima farmers whose livelihoods were destroyed by TEPCO, and whose lands were banned from being used to produce food. Aeon then sells contaminated produce as “organic” so as to maximize company profits. Lest we forget, the water that is used to grow crops in Fukushima is contaminated with billions upon billions of Becquerels of strontium, tritium, cesium and whatever else exploded into and rained down on the region.
The following text is marketing jargon located at Aeon’s website.
Aeon goes organic…
The organic market in Japan is the seventh biggest with annual sales of approximately 143.1 billion yen and still has a room to grow, especially before the 2020 Tokyo Olympics.
Aeon’s self described code of conduct is shown below.
The future will bring challenges to AEON’s value proposition. AEON must become a “trusted brand” to distinguish itself from the competition and earn customer loyalty. And to maintain that loyalty, we must work daily to evolve the AEON of the future, a company that constantly focuses on creating new value for customers.
So what is the AEON of the future? For example, if our customers are affected by a law or regulation they feel is unreasonable, we at AEON will strive to make things better for them, making our position clear and staying true to our core values. The center of our philosophy is the concept that “everything we do, we do for our customers.” This is an immutable principle that will never change, even as we ourselves are in constant renewal. Never satisfied with the status quo, always taking another step forward to improve our customers’ lifestyles—this is the AEON tradition. This is the AEON mission. And this is the reason AEON will always be there to serve the needs of future customers.
We have established the “AEON Code of Conduct” as a means to provide more clarity for the AEON of the future. The Code of Conduct helps us interpret AEON’s basic principles to know what actions we need to take for the benefit of our “customers of the era ahead.”
We pledge that beginning today, we will do everything in our power to promote and embody the AEON Code of Conduct. It is our hope that all AEON people will join us in sharing this sense of purpose, developing deep bonds of trust between us all.